The Alpina is the first new hotel in Switzerland’s most discretely glamorous destination, Gstaad, for over 100 years. It is an exquisite and sensitive interpretation of chic Swiss Alpine living. Already hailed as ‘the birth of a new classic’, the design embraces legend, location and Swiss provenance in equal measure with modernity and a generous array of idiosyncratic delights. This is the thoughtful luxury and individuality of a very special private residence melded into an extraordinary hotel. A design vision informed by the past while understanding the future of the luxury resort experience.
The entrance lobby sets the scene for what is to come with its envelope of warm rustic timbers, hand-crafted pieces and exquisitely detailed finishes. Timber planks to the walls and ceilings have been reclaimed from old Swiss chalets and individually crafted to fit their new location; the reception table is hewn from a single alpine ash tree trunk – all that remained of a long since felled tree.
No two guestrooms are the same. While they all share the qualities of understated luxury, spaciousness and great comfort that sets The Alpine Gstaad apart, they differ in their aspect, features and detailing.
One of HBA’s more awarded projects, accolades include: Hospitality Design Awards for Best Luxury/Upscale Guestroom or Suite, Finalist for Best Luxury/Upscale Hotel, Finalist for Best Luxury/Upscale Public Spaces. Boutique Design’s Gold Key Awards for Best Suite. European Hospitality Awards Architecture of the Year (lobby, lounge, public areas, bedrooms and bathrooms) and Hotel Design of the Year as well as shortlisted for New Build Opening of the Year. Condé Nast Traveller’s Hot List, Travel + Leisure’s IT List, Elite Traveller’s Coolest Suite in the World, Wallpaper magazine’s Best Winter Retreat and World Interior Awards shortlist for Best Hotel.